Our qualitative research uncovers motivations, perceptions, and social dynamics that influence behaviours and institutional performance. Using methods such as interviews, focus groups, participatory observation, and ethnography, we generate nuanced insights that inform strategy, communications, and policy recommendations, ensuring interventions are contextually relevant and evidence-based.
Using a rigorous mix of in-depth interviews, focus group discussions, key informant interviews, participatory observation, ethnographic methods, and narrative inquiry, we capture diverse stakeholder perspectives across communities, institutions, and systems. These methods allow us to understand lived experiences, power dynamics, informal practices, and behavioural drivers that are often missed by quantitative approaches alone.
Our qualitative research is guided by theory-driven and human-centred frameworks, ensuring that data collection and analysis are systematic, credible, and ethically grounded. We apply advanced qualitative analysis techniques—such as thematic coding, discourse analysis, and sense-making workshops—to translate rich qualitative data into actionable insights.
