Hyper Consulting Group employs a purpose-built, evidence-driven Audience-Centered Influence Model to deliver strategic, measurable, and sustainable behavior change. The model begins with rigorous audience insight and segmentation, mapping behaviors, beliefs, and social norms using both qualitative and quantitative research to ground interventions in real-world contexts.
Insights are then translated into culturally relevant, actionable messaging aligned with institutional goals and development outcomes. Channel and engagement strategies are carefully selected, ranging from digital and traditional media to interpersonal communication and community mobilisation, to maximise reach and influence.
Implementation is adaptive, guided by real-time monitoring and learning, ensuring interventions respond to emerging barriers and opportunities. Impact evaluation measures both behavioral and structural outcomes, feeding insights back into strategy for continuous improvement and scalability.
